What do you get when you combine a high-voltage information cannon with stunning, incredible, unimaginable clarity? The future. Antfood collaborated with Saatchi & Saatchi NY and Buck on this massive campaign for Charter's launch of Spectrum. We composed and produced music tracks for each of the spots, scored intricate sound design, and created a unique, sophisticated and bold mnemonic for the brand.
"Spectrum (High Def TV)"
"Spectrum (High Speed Internet)"
Client: Charter Communications
Agency: Saatchi & Saatchi NY
Direction & Animation: Buck
Original Music, Sound Design & Sonic Branding: Antfood