Antfood composed, directed and produced “Harmony,” an interactive musical experience for Emirates' "Hello Tomorrow" campaign. Working with Atmosphere Proximity and Feral, we composed an uplifting piece, prototyped user interactivity and recorded and filmed musicians in New York and Dubai. In addition to creating a universally accessible composition and casting nine culturally unique instrumentalists, we optimized the arrangement to create full, yet clear mixes based on user selection.
Agency: Atmosphere Proximity
Music Composition, Direction & Production: Antfood
Emirates Theme Composer: Christian Saglie
Video Production: Feral
Musicians: Stuart Bidwell , Kevin Simon , Giancarlo Luiggi, Kiyoshi Matsuyama , Maritri Garrett , Violetta Norrie , Kaoru Watanabe
VO Talent: Kiyoshi Matsuyama