We partnered with Buck and Saatchi & Saatchi to create the soundscape and character sounds for a whole new world called Fruitsnackia, where everything and everyone is made of Fruit Snacks. The campaign features the antics of three trouble makers: Larry (Gusher), Linus (Fruit By The Foot) and Lloyd (Fruit Roll-Up).
In addition to "Gush Doctor," you can watch the other three hilarious spots from the campaign below, as well as a humorous and insightful look into how we created the music, sound design and character sounds for "Fruitsnackia" in the "Meet The Makers" webisode.
"Meet The Makers Episode 4: Sounds Tasty"
Client: General Mills
Agency: Saatchi & Saatchi
Directed by: Buck
Art, Design & Animation: Buck
Music & Sound Design: Antfood
Recording & Audio Production: Antfood