In collaboration with Saatchi & Saatchi NY, Antfood wrote and produced original music for Goodwill's first national multimedia PSA campaign. The spot aims to educate and inspire people to create jobs in their communities by donating clothing and household items to Goodwill. Revenue from the sale of an individual's possessions funds job training, employment placement services and other community-based programs.
Client: Goodwill / AdCouncil
Agency: Saatchi & Saatchi NY
Production Company: Paranoid US
Editorial Company: Rock Paper Scissors
Original Music: Antfood