Antfood had the pleasure of collaborating with Bossa and Hornet for an interactive microsite for the 2013 Hyundai Elantra. Users are able to choose one of the three Elantra models, customize its look, and, using advanced Google Streetview technology, travel to any destination of their choosing.
We created original music that was customized to fit the unique attitude of each Elantra model: the sporty GT, reliable Sedan and classic Coupe. Our multi-layered music evolves as the user progresses through the experience, from the showroom, to the color scroll screen, through the driving and Streetview sequences.
Interactive Production Company: Bossa
Director: Guilherme Marcondes
Production Company: Hornet
Original Music & Sound Design: Antfood