Antfood joined forces with Grand Army to create a series of animated spots announcing KITH's latest innovative collaboration. The legendary NYC fashion boutique teamed up with Cap'n Crunch to create a new cereal — Cap'n KITH — and a coinciding line of apparel and accessories. Because... why the hell not? Inspired by the dichotomy between the Cap’n and KITH founder Ronnie Fieg’s daily routine, we fired up our MPC3000 to lay down some old-school beats, and sprinkled a bit of sea shanty on top. We ended up with a fun, nautical-themed piece that leaves the heads a-bobbin'.
Client: KITH / PepsiCo
Agency: Grand Army
Original Music & Sound Design: Antfood