The film was commissioned by Cinelan and Focus Forward Films. Antfood’s Wilson Brown composed the original score and sound design.

Director – Jeremiah Zagar
Producer – Jeremy Yaches
Cinematographer – Naiti Gámez
Music & Sound – Wilson Brown

Shaw “Mural”

The song, “Beginnings,” can also be purchased on iTunes.

We are very proud to announce that Creative Director Wilson Brown has received the Art Director’s Club Young Guns 9 award.

ADC Young Guns® honors the vanguard of creative professionals who let loose their imaginations, shattering conventions and breaking boundaries with a dash of brilliance and personal flair. (adcyoungguns.org)

Congratulations to Wilson and the rest of the winners!

American Cancer Society “Knowledge”

Client: American Cancer Society
Agency: The Martin Agency
Director: Mirada / Motion Theory
Music, Sound Design & Mix: Antfood

So we decided to do it again, though this time a little further outside the city, in the Catskills. While we were incredibly busy, juggling several different jobs, somehow it felt relaxing. Maybe it was being closer to nature. Then again, maybe it was the custom-built sauna on the side of the lake.

Antfood, Google, BBH and Buck teamed up to create this entertaining spot to introduce the new ChromeBook at yesterday’s Google I/O Conference in San Francisco. Working within a tight deadline, we created a bold, yet whimsical piece of music to drive the visuals, with pizzicato strings that acted as the “voice” of the ChromeBook. From AdFreak, “Witty, great looking, informational, but not boring—Google just knows how to do these demo videos.” The video was a hit at the conference:

Antfood also recently collaborated with Buck to create the teaser spot for Google “Offers.” We combined a fun and handcrafted track with a variety of vocals from friends and family.

Antfood teamed up with Buck to create a fun kids-style opening for this year’s F5 Festival. Utilizing colorful puppets, vintage audio equipment and authentic musical performances, we developed a familiar sonic aesthetic while incorporating modern techniques to “surprise and delight” our creative colleagues. We were thrilled to be involved in this audio-driven piece and hope to share our happiness with you!

Directors: Buck
Music & Sound Design: Antfood

Written by John Presley
Saturday, 26 March 2011

As technology grows, music and sound is being experienced in new ways. Antfood, a custom music and sound design house in Brooklyn, NY, is ready for the ever-changing technical demands of the industry. Creative director and partner Wilson Brown is the guiding force behind Antfood’s ambitious team of musicians.

“We build and develop some of our own equipment and software in order to create a process that is specialized for ‘nontraditional’ projects,” says Brown. “In addition to creating linear pieces for broadcast and web TV, we also create interactive audio experiences, aleatoric compositions, and multidimensional sound.”

Antfood believes that good work comes from good collaboration. “I simply believe in always doing fantastic work, being responsive as a creative team and professional as a business,” explains Brown. “It is important to remember who the brand is while always pushing towards something new that stands out in a saturated media space.”

“There are many aspects of advertising production that undervalue what we do,” says Brown. “However, I believe that brands, ad agencies and production companies generally do respect custom music and sound. Original music and customized sound design tells stories, sells ideas and elevates brand identity in a manner that licensed audio does not.”

When it comes to commercial music, Antfood must contend with the growing usage of sound-a-like songs, often requested by an agency when they cannot secure the rights to a song. “I don’t have the perspective of some of my veteran colleagues of how great life was before the sound-a-like,” says Brown. “It concerns me because it is not sustainable from a business or creative standpoint. Many brands that are primarily identified with popular bands and bands that are identified with popular brands do themselves both a disservice in representing themselves as a singular entity. However, colossal changes have struck the music industry and everyone is fighting for a piece of the pie.”

Agencies and productions houses working with Antfood often require a certain amount of musical and technical dexterity. On some projects, Brown’s team is involved from pitch to completion, while others begin 72 hours before the commercial goes to air. “Some jobs require round after round of many different original compositions until one sticks,” says Brown, “while others we present one rough idea early on and spend weeks revising and fine-tuning until it is perfect.”

There are some instances where full transparency is not practical due to timing, direction and privacy issues. “There are certain jobs where we work very closely with the editor and/or director,” says Brown. “There are other jobs where we are kept completely separate. I prefer to communicate with the creative team as I feel it usually produces stronger work and a more fluid process.”

The protagonist is a periscope that consists of several different sights/heads, each with a personality of its own. As is the theme of the channel, the periscope invites you to “see your world differently.”

Client: Chello Multicanal
Director: Dvein
Production Company: 8 de Agosto
Music & Sound Design: Antfood