Get down with some Henny! Check out this fun viral short, “Hennessy Presents: A Very Special Experience,” shot in sunny Miami, Florida. As if we weren’t already sick of the cold in New York, they had to rub it in a little further.
Agency: Berlin Cameron
Music: Antfood
Dear Friends,
We hope this letter finds you energized in 2011, a year full of potential and wonderful new opportunities. 2010 was truly an exceptional year for Antfood, which is a testament to you, our amazing friends and colleagues, and our mutual hard work, which resulted in some great projects.
ACCOLADES
We received two Cannes Cyber Lions in 2010 for our sound design on BBH’s AXE “Virtual Hair Action” campaign. Using binaural recording, we created unique “3D listening experiences” to give audiences intimate, real-time Hair Action adventures. We also received Telly awards for our music on the F5 Titles and sound design on National Geographic’s “Think Again” campaign. Finally, we were honored to be Stash Magazine’s Featured Music Studio in the November Stash 74 issue.
Additionally, we were proud to be a part of many interesting projects in 2010, from broadcast to interactive to audio installations and more. Here are some of our personal favorites:
“TOGETHER IS AMAZING”
Working with BBDO Toronto and Rabbit directors +jacksonkarinja, we produced an original music track for Shaw’s “Together Is Amazing” TV campaign launch. The song, “Beginnings,” quickly gained popularity in Western Canada, so we decided to give the people what they wanted and extend the 60-second track into a full length song. It is now available for purchase on iTunes, and 25% of all proceeds will be donated to the Food Banks of Canada.
“THE BORGIAS”
This past fall, we partnered with Hush and Third Eye Studios to create an interactive installation for “The Borgias” room at the Showtime House. We created an interactive audio experience in which a video camera mounted on the ceiling translates participants’ movement into real-time, layered sound effects.
“AGAINST DUMB”
We were fortunate to work on a couple projects for Smart Car’s “Against Dumb” campaign to wrap up the year. First, we worked with our friends at Buck, who created a beautiful animated video for the “Against Dumb Manifesto.” Then, to ring in the holiday season, we recorded an album of Smart Car-themed holiday carols, which were available to download for free on Facebook.
Thanks to all of you who played a part in such an amazing year for us. Here’s to an even better one in 2011!
Cheers!
We worked with Buck on this feature for New York Times‘ 10th Annual Year in Ideas. The video discusses the problems and risks associated with wind turbines, and offers a solution for the future: turbine-free oscillating wind panels. Fear not, birds, bats and bees!
You can check out the feature here, and watch the video below:
We here at Antfood have a particular disdain for dummies, dumbbells and dumdums. That’s why when our friends at Buck asked us to do the music and sound design for Smart Car’s new “Against Dumb” campaign, we were quick to hop on board.
Buck Creative Director Orion Tait had this to say about the project (from Motionographer):
Striking the right balance of tone was important; If taken too seriously or too flippantly, we ran the risk of alienating viewers and accentuating the potential hypocrisy in a message like this. So the direction was to have fun with it, to be anthemic without being preachy. As always, music and sound design help quite a bit in this regard, and as always Antfood totally nailed it.
The full-length version of “Beginnings,” written for Shaw’s “Together Is Amazing” campaign, has been released on iTunes. Click here to get it now!
Part of proceeds will go towards the “Together Is Amazing” food drive. Play your part and buy it!
Fiber never sounded so good in a new campaign by Publicis Modem for Fiber One cereal and bars. Honey clusters, chewy chocolate, and sexy music. Mmm, yeah…
Bars:
Cereal:
New music from Antfood for Shaw’s “Together Is Amazing” campaign. Such a beautiful spot!
Agency: BBDO Toronto
Director: +jacksonkarinja
After a very busy summer, we needed to escape the hustle and bustle of NYC and clear our heads. So we packed up and moved the studio to Lake Oscawana for a week. Yes, THAT Lake Oscawana.
(Click image below to see photos from the week)
Some fun videos from the week…
Spencer sings “Girls Just Wanna Have Fun.”
Wyeth rocks Carly Simon. Hard.
With “Purple Rain” temporarily banned, Sean sings “Bohemian Rhapsody.”
Wilson plays guitar on the deck, brainstorming for a project.
We test out the mic preamp we just built, as Sean hosts a Sunday morning fantasy football talk show.
Cool re-interpretation of Bowie’s “Space Oddity” for a new spot for Shaw Communications.
Agency: BBDO Toronto
We worked with Labour and Berlin Cameron on these fun animated spots for Travelodge. Original music, mnemonic and sound design by Antfood.
“Meet The Barksdales”
“Meet The Shellbys”
“Meet The Chillingtons”
“Meet The Floatleys”
“Meet The Rockwells”
“Meet The Windsors”
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