Antfood collaborated with The Martin Agency and Artjail on Morgan Stanley's integrated campaign, "What If?" We composed a moving, inspiring score and captivating sound design to drive the campaign's progressive anthem.
"What If?" describes what the Morgan Stanley name has stood for since its founding in 1935, and combines beautiful images of industry, business and philanthropy to literally show what their 58,627 employees are made of.
Client: Morgan Stanley
Agency: The Martin Agency
Executive Creative Director: Joe Alexander
Creative Director: Alon Shoval
Senior Copywriter: Neel Williams
Art Director: D'Arcy O'Neill
Producer: Christina Gilmartin
Post Production: Artjail
Director: Steve Mottershead
Editor: Eron Otcasek
Executive Producer: Leslie McCartney
Music, Sound Design and Final Mix: Antfood