Antfood partnered with Firstborn to create "The Art of Patrón": a groundbreaking, virtual reality experience. Participants become Patrón's emblematic bee, chasing after sweet, Weber Agave as it is painstakingly transformed into tequila.
We travelled to Jalisco, Mexico to record the sounds of Hacienda Patrón using a custom, 3-dimensional, binaural recording rig. Antfood then developed an audio playback system, which recreates the sonic world as if you were there.
Finally, Antfood composed a dynamic score and recorded stringed instruments, brass, drums, percussion, lap steel and baritone guitars, seeking to evoke the tradition and craft that goes into each bottle of Patrón. The result is an immersive sonic environment that allows participants to truly experience the Art Of Patrón.
Original Music & Sound Design: Antfood
360° Interactive 3-D Audio Environment: Antfood