Cleaning up the agro-industrial business is a dirty f*cking job.
Seed Matters, an initiative of the Clif Bar Family Foundation, works to promote organic seeds and challenge the notion that only agrichemical companies can “feed the world.” To educate people about these issues, Antfood collaborated with The Butler Bros and Buck to bring life to Mr. Seed, an organic seed with a dirty f*cking mouth.
The opening number, "Feed the World a Smile" pays homage to the golden age of TV jingles, while subsequent cues include a Gabber, a sensual slow jam, patriotic march, and 80s elevator Bossa.
For sound design, Antfood recorded twigs, leaves, soil, sand and all sorts of organic debris to create a unique and stylized "seed world."
Visit seedmatters.org and help us unf*ck our chemically dependent food system.
Client: Clif Bar Family Foundation
Agency: Butler Bros.
Design, Direction & Animation: Buck
Original Music & Sound Design: Antfood