Working with BBDO Toronto and Rabbit directors +jacksonkarinja, we produced original music for Shaw’s “Together Is Amazing” TV campaign launch. The song, “Beginnings,” quickly gained popularity in Canada, so we decided to give the people what they wanted and extend the 60-second track into a full length song. It is now available on iTunes, and 25% of all proceeds will be donated to the Food Banks of Canada.
Client: Shaw Communications
Agency: BBDO Toronto