As the newest member of the BBC family, Brit is a network that binds us together through a shared appreciation of fast cars, the odd science experiment, and a healthy sense of the absurd. Working closely with Trollback, Antfood set out to establish a sonic identity that reflects the quirky and fun attitude of the network's programming, which includes "Top Gear," "Bang Goes The Theory," and "Mock Of The Week." The result was cheeky package of "Manthems" for the station's IDs, menus and bumpers.
Client: BBC Worldwide
Production Company: Trollback
Original Music & Sound Design: Antfood
Sonic Branding: Antfood