For the Tide+ campaign, we composed and produced a poppy anthem to help transform the world into a magical place. We arranged instrumentation specific to the product, using a natural and ethereal feel for Febreze, and a clean, crystally sonic palette for Bleach Alternative.
Client: Procter & Gamble
Agency: Saatchi & Saatchi
Production Company: Mirada / Motion Theory
Original Music: Antfood