adidas
Stay in Play
1 in 4 teens drop out of sports due to the fear of period leaks. To help change that, adidas created Period Proof Period Tights with extra layers of protection.
Music,Songs,Live Action
We composed the original track and musical sound design for this colorful campaign, inspiring and supporting everyone in being their awesome extra selves and #stayinplay through their period. Vocals and lyrics in collaboration with Dutch artist - the one and only - Pink Oculus.
"Stay in Play" was adidas’ #1 most engaged campaign of 2021.
Tags
Credits
Client
Agency
/ StudioLORE
Production
Original Music & Sound Design
Press & Awards
Refinery 29
adidas Press Release
