Cadillac Celestiq
Luxury Revealed
Cadillac, a beacon of American automotive innovation, is once again pushing the boundaries with the CELESTIQ, their all-electric, ultra-luxury vehicle. With only a few hundred units set for production, the CELESTIQ embodies personalized luxury at its pinnacle.
For the grand reveal of this vehicle, Antfood collaborated with Mssng Peces, Framestore, and Leo Burnett to deliver “The Art of You” campaign. This multi-layered experience spanned film, live event production, and an AI-powered installation.
The Film & Keynote Moment:
At the Los Angeles launch, Cadillac premiered a cinematic showcase featuring brand ambassador Lenny Kravitz, detailing the design journey of his custom CELESTIQ. To match the film’s elegance and futuristic themes, Antfood composed a unique blend of analog and digital soundscapes, capturing both Cadillac’s storied legacy and its bold future.
As the film reached its crescendo, a live moment unfolded: the curtains lifted to unveil the CELESTIQ. The room erupted with an energetic, custom composition that elevated the audience’s anticipation—perfectly encapsulating the sensation of stepping into the future.
The Reveal film, featuring Mike Simcoe, VP of Global Design, and Lenny Kravitz, Icon and Cadillac Lover.
An AI-Powered Installation with Regina King:
Antfood captured 30 minutes of King’s voice to train an AI model capable of mimicking her speech, from vocal tone to inflection. As attendees interacted with the AI version of Regina, the dialogue adapted to their personal vehicle customizations. In real-time, the AI guided them through the design process, with a generative soundtrack accompanying each interaction.
Drawing inspiration from the textures and shapes of the CELESTIQ, Antfood used Fmod to trigger bespoke musical compositions. These soundscapes blended field recordings, acoustic instruments, and digital effects, offering each guest a unique auditory experience that mirrored their custom design.
Following the film, guests were invited to explore an immersive AI-driven installation. Featuring the voice of Oscar-winning actress Regina King, the experience brought Cadillac’s customization options to life.
The Impact of Sound & Music:
The Art of You campaign showcased the power of music and sound to elevate the luxury experience. Each sonic element—from the film’s score to the AI-driven installation—was crafted with precision, reflecting the meticulous design of the CELESTIQ. By blending the emotional resonance of sound with cutting-edge AI technology, Antfood helped create an unforgettable, personalized journey for every attendee.
Conclusion
Through the use of bespoke compositions and AI-driven soundscapes, Antfood’s work for Cadillac’s CELESTIQ launch highlighted the vehicle’s focus on customization and luxury. Music and sound weren’t just background elements; they were integral to conveying the attention to detail and innovation that define Cadillac’s ultra-luxury future.
