Seed Matters

Mr. Seed

Seed Matters, an initiative of the Clif Bar Family Foundation, works to promote organic seeds and challenge the notion that only agrichemical companies can “feed the world.” To educate people about these issues, we collaborated with The Butler Bros and Buck to bring life to Mr. Seed, an organic seed with a dirty mouth.

Sound Design,Music,Animation,Long Form

The opening number, "Feed the World a Smile" pays homage to the golden age of TV jingles, while subsequent cues include Gabber, a sensual slow jam, a patriotic march, and 80s elevator Bossa. For sound design, we recorded twigs, leaves, soil, sand, and all sorts of organic debris to create the unique and stylized world of Mr. Seed.

Visit seedmatters.org and help us unf*ck our chemically dependent food system.