Subway

Super Bowl LVI – The Vault

What's better than a sandwich? A Super Bowl weekend, sandwich-inspired joy ride through time and space with your fearless tour guide, Marshawn Lynch. Partnering with The Mill and Momentum, we crafted original music, sound design, and an immersive spatial mix for Subway's Signature Sandwich Vault.

Music,Sound Design,Innovation,Process,Experiential

Location

The experience unfolds in a spacious green vault with a large-scale video installation encircling viewers, creating an immersive experience within an enclosed environment.

Audio Tech

The space features seven channels of audio: six ceiling-mounted speakers and a concealed subwoofer. Our custom routing takes advantage of this dynamic sonic environment so that when an object is hurled from the southwest to the northeast corner of the room, you can vividly sense its swift trajectory slicing through the air.

Creative

Drawing inspiration from the rich history of football music, our contemporary score intertwines bombastic horns and lively drum lines, infused with dynamic trap rhythms for a modern twist.

The sound design offers an over-the-top cinematic experience where every movement is accentuated, injecting an electrifying energy that resonates at full throttle.

Tags

Music,Sound Design,Innovation,Process,Experiential

Credits

Client
Agency
Production
Original Music, Sound Design & Spatial Mix