Labs
The Age of Audio: Learn how Antfood's proven sonic branding methodology can elevate your brand's presence, message and equity in today's evolving media landscape.
Antfood is often tasked with tackling problems that don’t have off-the-shelf solutions. In composing for a myriad of different physical spaces — we needed a custom, malleable workflow to bring our creative ideas to life.
Dive into Antfood’s methodology for composing a rich musical journey for the animated short, Repeater—a story of creative collaboration, iterative building and breaking, and crafting a transformative soundscape for a dystopian world.
Sound design plays a crucial role in shaping user experience, as bad sound can detract from even the best products. The article highlights the importance of thoughtful sound design by contrasting the unpleasant, jarring beeps of a poorly designed air fryer with iconic, well-crafted sounds like the Windows 95 startup. Designers must prioritize context, ensuring that sound cues enhance functionality, evoke positive emotions, and avoid unnecessary friction, making the user’s experience smoother and more enjoyable.
Unsure how to talk about music and sound? Marina Kagan from Antfood offers expert tips on conveying concepts, emotions, and feedback for audio — no musical background required.
Explore how Antfood helps brands like Netflix, YouTube, and Instacart evolve sonic branding, expanding memorable sonic logos to create dynamic sound ecosystems.