Caper Cart
The Shopping Cart of the Future
Following a holistic Sonic Branding effort with Instacart, Antfood partnered with Caper Cart, Instacart's smart shopping cart, to design an intuitive and pleasing sonic experience for the carts.
The Caper Cart is the shopping cart of the future—a smart cart that automatically scans items, guides you to products on your shopping list, and recommends discounts and rewards in real time.
Antfood collaborated closely with the Caper Cart product team to develop a distinct and cohesive sonic language that intuitively guides users through the shopping experience. Incorporating catchy melodies that reflect Caper Cart's joyful character, Antfood crafted a toolkit of UI/UX sonics that make shopping both seamless and enjoyable.
Caper Cart Welcome Sound
Our approach focused on four key pillars:
Designing a minimal set of related sounds to reduce the learning curve for users.
Establishing a cohesive and consistent sonic language that gives the cart a joyful character and reinforces the Caper Cart brand identity.
Creating an empathetic sound design that celebrates user successes and provides gentle, supportive feedback for errors.
Mixing audio to stand out within the busy grocery store environment.
Antfood tests sounds on a Caper Cart in Instacart's Manhattan office.
Scan & Add to Cart
Remove Item
Error
Deal Unlocked
Farewell