Carnegie Hall
A Symbolic Sonic Mark for an Iconic Stage
As music lovers and proud New Yorkers, Carnegie Hall is very dear to our hearts. We were thrilled when Carnegie Hall and Champions invited us to develop the Hall's sonic identity as part of the launch of Carnegie Hall+, their new premium streaming service.
Inspired by the vast legacy of the space, we dove into an exploration of the Hall's History. Since Opening night in May 1981, when Pyotr Ilyich Tchaikovsky conducted his Marche Solennelle, Carnegie Hall has hosted some of America's most legendary performances. In 1893, Dvořák’s premiered his Symphony No. 9 “From the New World.”
In 1938, Benny Goodman introduced Carnegie Hall to its first Swing concert in one of the first racially integrated concerts on a major American Stage. In 1943, Leonard Bernstein famously debuted his conducting career. In 1964, The Beatles performed two nights at Carnegie Hall on their first visit to the USA.
Sixty years later, the hall continues to host the world's most prominent artists on the same iconic corner of 7th Ave and 57th Street. At the core of the Hall's past, present and future is this physical space, so we turned that address into a composition, using the scale degrees of the different notes of the melody to reference these street numbers.
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Nominated for Outstanding Sonic Branding or Mnemonic
