Citizens
The Sound of Humanity in Banking
Citizens’ mission is to help their customers, colleagues and communities reach their potential. In an age of uncertainty and information overload, we all need a partner like Citizens to help us find clarity - and why not have a little fun along the way?
Sonic Branding,Sonic Mnemonic
In crafting a distinct sonic brand for Citizens, we were inspired by their values of simplicity, humanity, optimism and alleviating anxiety along with their modern, digital-first positioning. Our primary goal was to achieve strong brand recall, and allow Citizens to stand out as much more than just another bank.
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Sonic Branding,Sonic Mnemonic
