Citizens

Sonic Identity

Citizens’ mission is to help their customers, colleagues and communities reach their potential. In an age of uncertainty and information overload, we all need a partner like Citizens to help us find clarity - and why not have a little fun along the way?

Sonic Branding,Sonic Mnemonic

In crafting a distinct sonic brand for Citizens, we were inspired by their values of simplicity, humanity, optimism and alleviating anxiety along with their modern, digital-first positioning. Our primary goal was to achieve strong brand recall, and allow Citizens to stand out as much more than just another bank.