Netflix

Evolving the Iconic "Tudum"

Netflix is a standard bearer in the world of sonic branding, so we were thrilled to team up and make their sonic brand work even harder for them. We studied all aspects of the iconic “Tudum” to identify the equitable elements, then we developed the sonic tools we could use to expand the sonic palette for flexibility and creativity.

Sonic Branding,360° Brand Systems,UX & UI,Sonic Mnemonic

Instead of a monolithic singular sonic asset, that was often impossible to use in marketing, we created a flexible, adaptable, and instantly recognizable sonic toolkit, with guidelines for consistent application across all strategic touchpoints. This system guides teams to the assets they need, providing structure and clarity while also leaving openings for creativity and titles to flex.

Intro