Sesame Street

Leveraging Legacy in Sesame Street's Sonic Brand

Sesame Street and the non-profit behind it, Sesame Workshop, are America's largest informal educators of children, dedicated to helping children across the globe grow smarter, stronger, and kinder. Working closely with Trollback, we created a sonic identity to celebrate the Sesame Street legacy, while giving space for the organizations to develop and grow.

Sonic Branding

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Agency
Sonic Branding