SimpliSafe
A Secure Sonic Identity
SimpliSafe provides best-in-class security systems that are loved by their current customers, but needed help increasing brand awareness. Out goal was to boldly energize the brand messages of reassurance, empathy, trustworthiness, and sophisticated technology to drive interest and awareness, and to build equity over time.
Sonic Branding,Sonic Mnemonic
The SimpliSafe sonic follows a three-part structure which is designed to tell a story about the brand, from cutting-edge technology, to advanced security, to 24/7 monitoring and peace of mind. It also includes a core three-note melody inspired by the contour of the brand name, “Simpli-Safe.”
Tags
Sonic Branding,Sonic Mnemonic
Credits
Music & Sound Design
Client
SimpliSafe
