YNAB
Brand-Building Through Song
Introducing the sound of YNAB—a sonic mark and song designed to embody Spendfulness, a financial philosophy where intentional spending aligns your money and your priorities with confidence and clarity.
Antfood immediately fell in love with the team, company and mission of YNAB. We wanted to bring the magic of YNAB—both as a product and way of being—to life through an uplifting anthem. The music, sound design and lyrics tell the story of people managing their money to build the life they want to live. Give every dollar a job!
Sonic Logo
A foley cup pour with a celebratory trumpet flourish speaks to the simplicity and positivity of the YNAB philosophy. Money is stressful. It’s not about austerity but about making every dollar work for you. Because when your budget aligns, you can live your best life.
Original Music
Money is stressful. It’s not about austerity but about making every dollar work for you. Because when your budget aligns, you can live your best life. We composed an entire song to embody the brand ethos with humor and an earnestness as a love letter to YNAB’s loving fans and to bring new audiences into the power of YNAB.
Lyrics
I get paid every other week
No matter what I do, I can’t seem to make these two ends meet
Seems like my money’s flyin’ away
I stopped buying lattes but
I couldn’t get through the day!
I wanna worry less
I’d rather worry about Spendfulness
And not my money
I wanna get out of debt
I wanna stop regret, and shame, and guilt about my money
You gotta give every dollar a job
And then you get Spendfulness
You get Spendfulness
Dale trabajo a cada dólar
Make your money work
Well then you’re gonna get Spendfulness
Then you’ll be so Spendful
Tags
Credits
YNAB
